Tuesday, January 11, 2011

10,000 a Day for the Next 19 Years: Retiring Boomers


The first Baby Boomer officially hit 65 on January 1, 2011.
The 65th birthday of Baby Boomers has been the most-awaited date for marketers, salespeople and politicians for the last decade. Considering Boomers represent nearly 1 in 4 people in America, there’s good reason to keep an eye on Boomers in the marketplace. Especially because the generation, as a whole, is still the richest in history, even withstanding the recent recession.
We know a lot about Boomers – so much so that figuring them into your sales and marketing plan should be a piece of cake. Consider, just for starters:

*There are nearly 79 million Baby Boomers in America (Pew Research)
*Boomer households earn an average of $62,300 of income (New York Life Co.)
*Male Boomers expect to live to 79 years of age; females to 83 years old
*79% of Americans over 55 own their own home
*Most Boomers don’t believe old age begins until 72 years of age
Simply put: That’s a lot of people earning a lot of money and planning to spend it for nearly the next twelve years of active retirement.

No comments: