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Milky Ways, Mars bars, and 3 Muskateers will also cut a trimmer figure. Since 2004, Mars has also been quietly phasing out King-sized bars — which, if I'm being honest, have always seemed a bit excessive as a snack food — replacing them with "duo" packs of two smaller bars better for sharing (considerate!).
Now the company is taking things a step further. It's all a part of Mars's effort to promote "responsible snacking," which sounds like something I once heard on Sesame Street. No word yet on whether prices will drop according to calorie shrinkage. All in all, though, sounds like kind of a bummer. But before we all start hurling insults in Mars's general direction, consider this: If the goal is to combat expanding waistlines, it's unquestionably better to trim bar size rather than try for a lower-calorie recipe... Right? At least it's the same classic Snickers we all know and love. Just a little more compact.
Thanks to Esquire for this notice.
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