From Time Magazine:
"Instead, other historians speculate, the origin of the no-white-after–Labor Day rule may be symbolic. In the early 20th century, white was the uniform of choice for Americans well-to-do enough to decamp from their city digs to warmer climes for months at a time: light summer clothing provided a pleasing contrast to drabber urban life. "If you look at any photograph of any city in America in the 1930s, you'll see people in dark clothes," says Scheips, many scurrying to their jobs. By contrast, he adds, the white linen suits and Panama hats at snooty resorts were "a look of leisure."
Labor Day, celebrated in the U.S. on the first Monday of September, marked the traditional end of summer; the well-heeled vacationers would stow their summer duds and dust off their heavier, darker-colored fall clothing. "There used to be a much clearer sense of re-entry," says Steele. "You're back in the city, back at school, back doing whatever you're doing in the fall — and so you have a new wardrobe."
Click here to read the complete article and how Coco Chanel fought the issue.
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