Monday, April 18, 2011

ANOTHER IDEA I SHOULD HAVE THOUGHT ABOUT

Here comes a new kind of vending operation that promises to be the "ATM machine of water." Using a BYO reusable bottle policy, the machines dispense purified water without the plastic bottle, and at a fraction of the price consumers now pay at a typical vending machine. The company making these new-fangled water dispeners is called Pure Vida H2O, and the Boston Globe reports that 450 machines are expected to be up and operating around the country by mid-summer. Each machine filters ordinary tap water, and a stream of 16 ounces of purified H2O will cost 50¢. The 24-ouncer runs 75¢. It's expected that users will bring their own cups (presumably, an old plastic bottle is OK too), and, to accommodate those empty-handed, some of the machines will sell stainless steel reusable bottles for $10. Read more by clicking here.

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