Posted by Matthew Ferrara:
Matthew Ferrara posted ten quick ideas to help Associations leverage social media to engage their leadership, membership and the public.
"It's easy to offer a full plate of events, workshops and services on the calendar. It's another thing to have members actually show up. Getting new members involved, and keeping existing members included over the long haul, has traditionally meant massive marketing efforts-frequently beyond the staffing, budgeting and capacity levels of most Associations."
1. Focus on engagement, not advertising.
2. Make it last.
3. Understand your audiences.
4. Empower audiences.
5. Make it mobile friendly.
6. Spread the news.
7. Tell your of the story.
8. Listen and learn.
9. Interconnect your media.
10. Bring Social Media into the boardroom and classroom.
This list does not just pertain to Associations only, but also to the general business owner to promote their business in today's world.
Found this post via Twitter.
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